For large companies and organizations with multiple websites, which often house similar content, it’s common to have domains spread across multiple hosts, and therefore, multiple nameservers. The opportunity may arise, however, to consolidate all sites under one hosted DNS and thus decouple the hosting from the nameservers. Businesses typically consolidate nameservers in order to ease [...]
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If a company were to ask, “How can we determine the ROI on social?,” the proper response would be along the lines, “How do you value your conversions (micro and macro)?” The closer a company gets to understanding that a value can be placed on a marketing channel like social, the closer they are to [...]
Considering the upcoming presidential election, it seems appropriate to draw some similarities between the United States’ complicated Electoral College process and how Google chooses which sites win that No. 1 spot. If you need a brief political science refresher, presidents are elected based on an indirect vote by the population. When an individual casts a [...]