“What do you do?” It’s a commonly asked question when first meeting someone, and it’s a good question to ask every page on your website. That’s right: Every page. Each page within your site’s hierarchy should serve a clear purpose. If the page doesn’t serve a purpose, you might as well have planted a tree in [...]
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According to the 2013 B2B Content Marketing Benchmarks, Budgets and Trends research report by the Content Marketing Institute, 58% of B2B marketers rate videos as the most effective content marketing tactic. In fact, use of video has risen from 52% in 2011 to 70% in 2012. If video marketing is something new you would like to pursue, [...]