Having solid mathematical data lends veracity to your posts. But in your rush to present readers with loads of great data, you might be undercutting their comprehension and making your text less readable overall. Words and numbers don’t always work well together — not in your readers’ brains and not in your blog posts.
Our CEO recently broadcast a link to Secrets of the Science of Persuasion, a whiteboard presentation by Robert Cialdini and Steve Martin (no, not that Steve Martin). In it, Cialdini and Martin discuss six factors of persuasion and include scientific validation of the concepts.
You’ve heard time and time again that you need to create compelling, storytelling content. But how do you handle pitching dry content, such as highly technical or scientific studies? How do you share the same content with different communities? Enter the art of crafting the pitch angle. Adding these ideas and best practices to your [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading. Week Ending December 6, 2013: 1 » Twitter Will Now Show You Ads Based on Your Browsing History » mashable.com Twitter announced this week that brands may now target ads based on a users browsing history. This feature has [...]
By the beard of Zeus, unless you’ve been hiding in North Dakota lately, you’ve probably seen Ron Burgundy’s mustache-endowed mug splashed all over your various social news feeds.
As marketers, we’ve spent the past two years harping on how important content marketing is to the success of your brand and your website. But we’ve failed to bring much attention to the dirty little secret lurking in the shadows: paid promotion. While this type of tactic is far from new, it’s gaining more traction [...]
Almost one year ago, popular news magazine Newsweek published what was touted as its final print issue. Newsweek’s recently departed editor, Tina Brown, cited cost as just one reason to abandon the physical edition of the publication. Other magazines have been successfully making the move to digital for years—not only to keep production costs down, [...]
According to research by AOL and Nielsen, consumers are spending 30 percent of their time on social media and more than 50 percent of their time looking at the content that’s shared on those platforms.
Are you leveraging your KPIs in a way that sets you up to win your market’s low-hanging fruit? Do your best practices reflect the kind of thought leadership your team is ideating? Do the preceding gibberish-stuffed sentences send you into a white-hot rage?
The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and with scale comes higher profitability. The same holds true in marketing. Properly deployed inbound marketing requires many different things to happen.