Bustle, founded by CEO Bryan Goldberg to be “the next great women’s publication,” has a problem. Well, it has several problems, not least of which is its CEO’s apparent inability to communicate clearly with his target audience. As of last year, Bustle was attracting a million monthly readers, and the publication is still pulling in investors. But for [...]
What does an unemployed person with an extensive digital marketing career history and rich industry experience do when he finds himself too young to retire, yet over-qualified for most open positions?
Although it’s now common for digital marketers to work on perfecting their methods for media like television and journalism, the real future of marketing may depend on the machine more than the medium or message. With emerging technologies like wearable tech, marketers could have the opportunity to engage with new and current audiences in ways [...]
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading. Week Ending March 7, 2014: 1 » Getty Images Admits It Can’t Stop Internet Sharing, Opens Up Its Photos For Free » slate.com Marketers were buzzing yesterday at the news that Getty Images is now allowing users [...]
Beautiful photography is a marketer’s best friend—and nowhere is this more true than on the Web, where blogs and publications reign supreme with the ability touch consumers in every corner of the world. Earlier this week Getty Images, the world leader in stock photography, announced that its photos will now be embeddable for free. For [...]
A few weeks ago, Phil Golobish wrote “The 2014 Professional Services Maturity Model Benchmark.” It was an article that breaks down the results of an annual survey of professional service organizations conducted by Service Performance Insights. The target audience for its results is managers, directors and executives at service companies that wish to grow.
The “nonstyle” of #normcore has emerged fully formed on social media, courtesy of a NYMag.com article about the phenomenon, and brands are trying to figure out whether or not it should be A Thing. Simply put, normcore is a fashion aesthetic that favors a “self-aware, stylized blandness.” Can middle-of-the-road brands use it to sell more mom jeans and sensible [...]
Starting a new relationship with any marketing vendor can be a stressful process. You’ve just made the decision to entrust your brand, your messaging and your hard earned dollars to a new organization. But you’ve done your homework, you’ve checked their resources and read their case studies, and you’ve made a smart decision about bringing [...]
If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.
A snap—a Snapchat picture or video—is available for just 10 seconds. Unlike other social media platforms, a snap can never be recalled again; it can’t be favorited, shared or retweeted. Sharing temporary media—that’s a marketer’s worst nightmare, right? With 400 million messages shared daily, there are brands making serious strides in this underutilized and often [...]