Poor CNN. The venerable news network has taken a beating in the past few years, with small slipups and deliberate boondoggles that have tarnished its brand. From the embarrassment of its poop cruise obsession to an anchor’s sci-fi solution to the disappearance of flight MH370, the network has been looking for a way to recapture its good name and [...]
We’ve all heard the advice that in order to gain followers to your brand’s Twitter account, you need to humanize your voice. Some would-be gurus even point the way toward a more human-sounding voice:
Many large brands are coming to the realization that content marketing efforts are largely ineffective without targeted promotion and distribution strategies. A recent research report from The Bloom Group suggests that companies should be allocating nearly half of their content marketing budgets to promotion and distribution.
Yahoo is working its way into the television business, but the company doesn’t want to create good TV—just distribute it. It’s a sign that content promotion and distribution are more than good marketing strategy. They’re also good business strategy—and marketers who haven’t evolved to include them are missing out.
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world you should be reading.
Twitter is rolling out its new layout and it’s giving brands a chance to perform a quick social media facelift. The platform is a popular way for brands to reach out and engage their audiences, offering followers everything from customer service to exclusive content and deals.
The digital and content marketing landscape is rapidly changing. For the last couple of years, we’ve known that high-volume content production and publishing, backed by a social media amplification strategy, can lead to good things for your brand. But now the Internet is getting more crowded and noisier than ever.
Creating media lists is never an easy task – there’s no single search that can pull all of best contacts, all of the time. But lists are especially complicated when you’re targeting a B2B audience; not only do you have to identify the type of business you want to reach, but you also have to determine which [...]
If you’re one of the nearly 650 million active members of the Twitter community, you have almost certainly wondered how to get more followers. Unfortunately, though, many commonly accepted methods for attracting new followers involve a great deal of persistence and some spammy practices.
Online TV fandom came together to mourn when it was announced that NBCUniversal (NBCU) would be shutting down its recap site TelevisionWithoutPity.com (TWoP) on April 4th. Founded in the late 1990s and bought by Bravo in 2007, TWoP helped shape the way audiences watch TV and share their thoughts and insights online; the site’s recap format may [...]