Larry Alton, Author at Relevance

Back to School: Tips for Marketing Adult Education Services

MiscellaneousAugust 19, 2021413Views 0Likes 0Comments

Back to school season is here, but this time of year isn't just for the kids anymore. Adult education is going through the roof. These days, the number of adults — including those with college degrees — who are going back to school is constantly increasing. People are interested in expanding their skills. They want…

Service Business Content: Here’s the Real Reason Why It Matters

Content Strategy, SEOJuly 22, 2021386Views 0Likes 0Comments

If you run a small service business — such as a financial advisory practice, property management firm, or HVAC company — you're probably wondering where content fits into your marketing plan. You don't have a massive budget to spend on SEO or unlimited time to dedicate to an endless stream of organic content creation. If…

NPS Content Marketing: Drawing Connections for Growth

Content StrategyJune 3, 2021439Views 0Likes 0Comments

Every business wants to serve its customers fully and ensure that they’re having the best experience possible. Unfortunately, when it comes to websites such as Yelp or the Better Business Bureau, feedback tends to skew to the extremes. They rarely represent the average customer. Instead, we tend to hear from those who have had either…

Content Marketing to Customers Provides the Key to Improving Retention

Content StrategyJune 2, 2021461Views 0Likes 0Comments

There’s a lot of conflicting information out there about content marketing to customers. Years after the sector reached maturity, some insist that content is king. Others suggest it's dead while recommending dozens of ways to pivot. So which is it? The reality of the situation is that content is still critical to the success of…

Quality Content Production Calls For Better Content Management

Content StrategyMarch 24, 2021412Views 0Likes 0Comments

Digital content – from blog posts to re-worked memes and longer-form videos – is in huge demand these days in content creation and production. This push is part of a larger digital marketing strategy to reach customers and promote products and services. But that puts those on the creative end under pressure to create quality…

3 Strategies for Low Cost Marketing on Instagram

RelevanceMarch 15, 2020310Views 0Likes 0Comments

Are you looking for ways to lower your cost of marketing on Instagram? You might be surprised to learn that lowering your Instagram marketing costs is the result of how you prioritize and optimize your strategy. The cost of marketing is the cost of marketing. Sure, you can save a few bucks by hiring a…

How to Choose a Domain for Your Website

MiscellaneousFebruary 12, 2020408Views 0Likes 0Comments

Before you can build out a website and start growing it, you’ll need to choose a domain name for your website. This domain will come to identify your website, and play a role in all your future marketing and advertising strategies, so choosing a “good” domain name is important. In this guide, we’ll explore the…

6 Reasons to Start Video Marketing Before You’re Ready

RelevanceNovember 21, 2019300Views 0Likes 0Comments

If you haven’t launched your video marketing campaign, what are you waiting for? Perhaps you don’t want to publish unprofessional videos and you’re afraid your video editing skills don’t make the cut. While professional videos are certainly important, your editing skills are probably better than you think. Video marketing is the future of content marketing…

3 Advantages Of Reseller SEO Programs

SEOAugust 13, 2019240Views 0Likes 0Comments

Content marketing is often thought of as a comprehensive service; one business writes the content, buys media space, and provides SEO optimization. When we stop and think realistically, though, can one company really do all that? In many cases, it’s just not possible, though a great number of content marketing firms represent their services as…

6 Ways Businesses Can Accelerate Content Marketing Productivity

RelevanceMay 15, 2019261Views 0Likes 0Comments

Digital marketing has undergone a significant transformation over the past few years. Somewhere along the way, technology has created both opportunities and challenges for professionals in this space. Learning to limit distractions while maximizing productivity is proving to be a critically important challenge – particularly when it comes to content marketing. 6 Tips for Greater Content…

What Makes a High-Quality Backlink?

SEOFebruary 28, 2019368Views 0Likes 0Comments

You’re probably aware that backlinks represent a critical component of digital marketing (and in particular, SEO). If you want to boost your online visibility, drive greater traffic to your website, and generate further leads, you need to develop an effective linking strategy. The discrepancy in value between high-quality and low-quality backlinks can be hard to perceive…

Safety Sells: How Businesses Market Health And Security

RelevanceMay 22, 2018272Views 0Likes 0Comments

There are dozens of marketing strategies you can use to build sales appeals for any given product, but if you’re looking for a consistent approach, safety sells. From cars to kids toys and everything in between, assuring customers that a product is safe helps brand both that item and your company as trustworthy and desirable.…

Larry Alton

Back to School: Tips for Marketing Adult Education Services

Service Business Content: Here’s the Real Reason Why It Matters

NPS Content Marketing: Drawing Connections for Growth

Content Marketing to Customers Provides the Key to Improving Retention

Quality Content Production Calls For Better Content Management

3 Strategies for Low Cost Marketing on Instagram

How to Choose a Domain for Your Website

6 Reasons to Start Video Marketing Before You’re Ready

3 Advantages Of Reseller SEO Programs

6 Ways Businesses Can Accelerate Content Marketing Productivity

What Makes a High-Quality Backlink?

Safety Sells: How Businesses Market Health And Security

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Larry Alton

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