According to CMI’s 2015 B2C Benchmark Content Marketing Study, approximately 1 in 5 content marketers are not tracking ROI at all. In other words, it’s not clear whether all their efforts are paying off.
Don’t follow in their footsteps. Consider these strategies to help build your online marketing plan:
Who is your audience, what do they like and where do they go online? Furthermore, what are their shopping habits, mobile preferences, and preferred vehicle? Digging deep into the subjects that make your audience tick is the best place to begin your marketing journey. Consider putting the following into action:
Investing time in learning about your audience will ensure your online marketing strategy is tailored specifically to their needs.
The basic elements of a documented strategy include plans for content creation, distribution, and promotion. Review the following tips to get started:
No one strategy is best for any online marketer, but documenting an initial plan will help you backtrack to find out what is working and what isn’t.
Gaining insight into what you’re doing right (and wrong) will make your online marketing business more efficient, relevant and profitable. Tracking online marketing results is fairly simple if you have documented goals and the right tools at your disposal. Between Google Analytics, social media analytics and third-party programs like KISSmetrics and Clicky, you’re equipped with priceless data detailing customer behavior.
Although only the tip of the online marketing iceberg, this framework provides a solid starting point; however, establishing a stable, profitable business as an online marketer requires an ongoing revision of your techniques. As technology and data continue to transform the digital landscape, marketers are tasked with keeping up.
But, truly succeeding in the online marketing space is not just about revenue; it’s also about building and maintaining meaningful relationships. Use the tips here to connect profitability and relationship management, and watch your business grow.