Other Networks, Shared Media, Social Promotion
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When websites like Twitter, Facebook and LinkedIn started running in the markets, it changed the playing field for networking: personalized profiles to “self-advertise” are fast, free and easy to access. Business cards are becoming less relevant than page clicks. Now more than ever before, you can connect faster with other like-minded entrepreneurs (or customers) to get an e-troduction and share professional aspirations without ever having met face-to-face.

For companies who need to share, access and provide information in a fast-paced environment, social media platforms are often the best way to that. These websites are the new wave of marketing, and they are great for boosting one’s self-narrated “life story,” where photos can be shared or hidden, friends made and lost.

But for businesses looking to network with other organizations, these websites are missing one important element: the ability to share and exchange ideas with personalized, self-selected audiences.

Thanks to the mega-empire Google has created, information can be targeted to specific audiences a la Google Plus. The business-friendly social platform has all the benefits of Twitter, Facebook, and LinkedIn, plus it allows users to publish, post and share their thoughts, favorite articles, and latest business schemes – all under their own discretion.

With Google Plus, businesses can personally target certain ‘circles’ to see and share information with – a great way to amplify business-to-business marketing content. Whether you’re just getting started, or looking to increase engagement on an established page, here’s a how-to to get started with Google Plus:

Amplifying B2B Marketing Content with Google Plus

 

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Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Jayson DeMers Founder & CEO AudienceBloom
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Vidya Sury Vidya Sury, Collecting Smiles
Michael Ferrari Online Marketing Consultant Pen Cap Online Marketing
Chirag Ahuja Head of Marketing WorkflowMax
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Kelsey Libert Marketing VP & Partner Frac.tl
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media

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