Businesses are readily automating their marketing campaigns to align themselves with the latest trends. Most marketers see marketing automation (MA) as a tool to send emails automatically, upon trigger events, which are often customized.
There are several software options in the industry which are providing top notch MA services, but most of them are too expensive for small businesses, startups and freelancers. Here are the best and most affordable MA software in the industry:
Intuitive and user-friendly. GetResponse has powerful features but does not need an expert for its testing, reporting and analytics features. While it is a well-built system, their key USP is competitive pricing. Their fee is extremely reasonable compared to other MA service providers.
AWeber is a cost-effective platform and easy to use but looks a bit “vintage” and outdated. It is inexpensively priced with simple, straightforward features. However, it provides vast lists of landing pages and forms.
When ConstantContact launched their Email Marketing platform, their USP was to be a cost-effective platform, but not anymore. Competition has improved the dated interface, but it still lags in integration and reporting features. Both Aweber and Getresponse have better and significantly more templates than ConstantContact.
It is not just an MA tool, it is a complete analytics, reporting and CRM solution for a business. Additionally, Infusionsoft provides complete sales department integration. Because it provides intense features, the price of the tool is a bit heavy. To fully utilize its advanced features, you need an expert or a lot of expendable time to learn it yourself.
An exceptionally built product that is being used by over 30,000 businesses. HubSpot is a complete sales and marketing suite. They have an unparalleled customer education program which is a benchmark for content marketing strategies.
Marketing automation usually deploys automated communications, depending upon past interaction data. But marketing automation is much more than just an email dispatch software. Here are some hidden features of MA software:
An MA system processes unsubscribe requests and bounces to maintain a neat spam-free mailing list:
Some MA software may assume prospect’s first contact to be the lead generating factor and result in skewed reporting. But a well-built system scores them for systematic nurturing:
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Landing pages and forms can bring a lot of time and money to your campaign if not planned well in advanced, but MA software keep you covered:
Migration of internet users to a mobile interface has transformed the marketing domain. Campaigns are becoming client-oriented and user-friendly:
Marketing Automation is not a stand-alone system. A seamless integration with other systems is critical for a successful campaign:
MA software not only deliver emails, it also delivers social media campaigns and marketing on various platforms:
It is said that what gets measured, gets improved. Analyzing and reviewing data helps you tweak your campaign for better results:
Marketing automation software get a little complicated for deploying high end analytics and tracking. While most MA software options offer standard features, but with extremely competitive pricing, and easy to use drag-drop-join workflow editor, GetResponse is the organic choice for small businesses and freelancers.
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