Content Promotion
Published By:
158

So, you have your content out there, and to be honest, it’s getting pretty lonely. Your traffic is down the tubes, your sales are slow, and you’re just not getting the results you hoped for. What’s the problem? Well, assuming your products and services are good, it must mean that your content isn’t pulling its weight. In fact, it might be time to reevaluate all of your content with an eye to improving it.

There are a number of relatively painless ways of doing this, but here are 10 that will give you a jump start.

  • Put some zing into your headlines.

Which one of the following headlines do you think will attract the most attention: a) Enjoy dinner at our restaurant ; or b) Luxury dining at affordable prices … If you chose b) you’re a winner! It grabs the reader because it offers something distinctly different. Luxury dining that won’t break the bank. That gives it an edge, and a reason for people to go there. Are you creating headlines doing that?

  • Make sure your content has a call to action.

Sometimes people have to be led. Let’s say your headline drew them in. They followed through and read the copy that followed. Now you’ve got them hooked and it’s time to reel them in. So, tell them what to do with a call to action and a powerful closing phrase … Pick up the phone and call right now! … Limited time offer. Hurry! … First 100 people to order will get a special prize! … It works!

  • Tailor your copy to your audience.

You know who your audience is, but are you talking to them in their own language? For example, if your target audience is university professors your copy can be on the long side, and very erudite. That kind of copy wouldn’t work if you’re selling tools to auto mechanics. It would be short and sweet. You know the nuances of your target audience, to make them feel at home when they read your copy.

  • Promote your content on Social Media as often as you can.

There’s no rule that says you can’t. It’s there, it’s free, so why not use it? Build up a following and use it to lure them to your site. If written the right way, you’ll get a lot of clicks, which translates into a lot ca-chings in your cash register.

  • Make it easy to share.

If your click-to-tweet messages are located at the top, side, or bottom of your page, you’re making it difficult for your readers to share. Why not put them in the body of the copy? You’ve got them interested right then and there. Make it simple for them at act and send the information off to their friends

  • Pump up your “About Us” page.

Sad to say, but your “About Us” page is the least read page on your site. You’re not alone, it is for just about everyone. You need to give your readers a reason to click on it. How about instead of the “About Us” designation, you call it something else – maybe “You have to read this!” or “Here’s how you can double your sales” Give them a reason to get them to click.

  • Yes, by all means, use pop-ups.

Yup, everybody hates pop-ups. They can be annoying and intrusive. But, guess what? When they pop up, they generally get read. We’re so used to them, that we have come to expect them. Use them to your advantage!

The seven hacks are simple to implement, and can really boost your site’s traffic. That’s what you’re looking for, so why not start using them today!

158

Sponsored Resources

Want more resources

View all Resources

Most Read

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing please check your email for verification.