Content Marketing, Owned Media
Published By:
415

The adage ‘A picture is worth a thousand words’ is very true when it comes to blogging. Studies have shown that a blog post with images generates more engagement than those containing text only. Therefore, you should also know how to use images effectively.

Using images in your blog posts help to:

  • Grab the visitor’s attention even before they begin reading the text
  • Break up blocks of text in your post
  • Emphasize a statement, opinion or argument
  • Make it easy for readers to remember your post

Follow these guidelines for using images in blog posts:

Use Photos of People

It has been proven that people have a natural tendency to gaze at faces. Therefore, one of the best ways of grabbing and retaining the attention of your readers is by using photos of people rather than objects. You can even use images of faces to focus people’s attention in a particular direction. For example, a study showed that 84% more people looked at the shampoo bottle below when the model’s gaze was directed towards it, than when she was looking at the camera.

 

model-gaze-shampoo-bottle model-gaze-shampoo-bottle-2

 

Place Your Images Properly

The positioning of images in your blog posts is very important. You cannot just place an image wherever you feel like. The first thing you need to do is have one powerful image appearing above the fold. This allows you to engage visitors even before they scroll. Make sure all your images are aligned to the right or center. Aligning images on the left breaks your flow of text and makes it difficult for readers to follow along. A good example is the shopify.com blog where the first image appears right below the headline in the post below.

 

image-positioning

 

Optimize the Images

When it comes to image optimization, first rename your images prior to uploading. Instead of having a meaningless filename, use keywords related to your business or product. For example, it would be appropriate to name the image below 2016-Mercedes-AMG-GT-S.jpg instead of IMG_20160423_172723.jpg. This will make it easier for people searching online to find your page.

 

naming-image-example

Source: Mashable

 

Don’t forget to add a keyword-rich description in the ALT tag of your image. It would also be advisable to add captions to your images. This will give readers an idea of what the image is all about.

Add Appropriate Links

Since many readers have a habit of clicking on images, it is very important to ensure that all the images in your blog posts are properly linked. If you are promoting a business or product, make sure the image is linked to your business website or product pages. This will attract more traffic to your pages, and thus could also result in more sales.

Resize Images Before Uploading

The loading speed of your blog will be affected by the size of your images. The larger your images, the longer it will take for pages to load.  Therefore, be sure to resize all your images appropriately before uploading. There are numerous image resizing tools that you can download from the internet at no cost. A good example is tinypng.com that allows you to resize your images through a simple drag-and-drop process.

 

tinypng-com

 

Conclusion

The most important thing when it comes to using images in blog posts is consistency. If you decide to align your images center, make sure all of them are aligned accordingly. You should also be consistent in the size and quality of your images. This will make your posts look organized, thus giving your readers a pleasant user experience.

 

revcontent-98%-of-sites-get-denied-are-you-in-the-2% revcontent-98%-of-sites-get-denied-are-you-in-the-2%

Sponsored Resources

Want more resources

View all Resources




Most Read

Contributors

Our publication contributors combine decades of experience with unique insights into the content promotion and distribution industry.
Chad Pollitt Partner, VP of Audience Native Advertising Institute
Jay Baer Marketing Strategist, Speaker and Author
Gini Dietrich CEO Arment Dietrich
Jason Falls Social Media & Public Relations Thought Leader
Joe Beccalori CEO Interact Marketing
Ann Smarty Brand & Community Manager
Brianne Carlon Rush Content Director Kuno Creative
Janine Popick Co-founder & CMO Dasheroo
Arnie Kuenn CEO Vertical Measures
Pam Didner Global Content Marketing Strategist & Author
Chirag Ahuja Head of Marketing WorkflowMax
Jayson DeMers Founder & CEO AudienceBloom
Erik Deckers Professional Writer Pro Blog Service
Bernie Borges CEO Find and Convert
Jessica Stephenson VP Marketing ExactHire
Michael Ferrari Marketing Consultant Pen Cap Online Marketing
Larry Alton Freelance Writer and Editor
David Tile Founder & Director Nimble Media
Kelsey Libert Marketing VP & Partner Frac.tl
Dan Steiner Co-Founder & CEO Elite Legal Marketing
Joydeep Bhattacharya Relevance Contributor SEOsandwitch.com
Jonah Bliss Founder CMO ContentIntent
Andrea Lehr Promotions Supervisor Fractl
Fernando Labastida Co-Founder Content Propulsion
Dan Moyle Creative Dir. Marketing AmeriFirst
Dennis Yu Chief Technology Officer BlitzMetrics
Arnaud Roy VP Marketing Augure
John Rugh Copywriter/Content Marketing Specialist
Justin Spicer Content Researcher, Producer & Editor
Michael Becker Marketing Support Spec. Teradata
Anna Johansson Freelance Writer
Amanda DiSilvestro Content Editor and Writer HigherVisibility
Sujay Maheshwari Founder & CEO Netcurate.com
Kelly Coulter Online Marketing Strategist
Taylor Radey Senior Consultant PR 20/20
Rodger Johnson Public Relations Leader & Consultant
Simon Penson Founder & Managing Dir. Zazzle Media
Danielle Wolter Nolan Co-Owner
Fernando Cuscuela Founder & CEO Everypost
Kelly Smith Content Manager CourseFinder
John McTigue EVP Kuno Creative
Yogita Arora Content Strategist Zoomph
Jordan Teicher Associate Editor Contently
Jonathan Crowl Digital Marketing Writer & Editor
Brian Honigman Marketing Consultant, Writer & Professional Speaker Skyword
Katherine Halek Content Strategist Signazon.com
Amanda Drinker Dooley Community Product Marketing Manager Netline
Anton Rius Digital Marketing Consultant More Than Metrics
Matthew Zajechowski Outreach Manager Digital Third Coast
Kevin Bailey Co-founder DigitalRelevance
Peter Chen Digital Marketing Consultant DigitalRelevance
Luana Spinetti Multi-Specialized Freelancer
Kyle Harper Writer Skyword
Elad Natanson Founder appnext
Maël Roth Content & Inbound Marketer Park7
Quin Woodward Pu Marketing Director Audienti
Greg Shuey Co-Founder Stryde
Jean Bansemer CEO My Web Writers
Owen Andrew Journalist
Luke Kintigh Global Content & Media Strategist Intel

In case you missed

Read more of the latest news and insights from thought leaders in content promotion and distribution.

Subscribe


Get the latest content promotion news and insights everyday.

Champion Sponsor

Relevance is proud to present our Champion Sponsor that helps make our site possible.

Cision Logo

© 2017 Relevance | Content Promotion News & Insights

Connect with RELEVANCE

Thank you for subscribing Your subscription has been confirmed.