Unless you’ve been living under a rock for the past couple of years, it’s no big surprise that Twitter is one of the hottest platforms for sharing and absorbing information, specifically when it comes to content marketing and all of its related fields. However, finding the right people to follow in this roiling sea of tweets isn’t always the easiest of prospects, especially if you’re new to this portion of the “Twitterverse.”
With this in mind, here’s the 31 content marketing influencers you absolutely need to be following right now if you want to stay connected to the cutting edge of this industry.
Co-founder of content insight and news hub Business 2 Community
3 Step Visual Marketing Plan You Can Use Today http://t.co/9vptGmcUNA via @NealSchaffer
— Michael Brenner (@BrennerMichael) April 10, 2015
Global Head of Social Media and Content at Cognizant; over 30 years of experience in the industry
Use a little imagination today to take your team everywhere! #leadership #innovation pic.twitter.com/xlh8iHMJZ1
— Gerry Moran (@GerryMoran) April 10, 2015
Leading industry consultant, blogger, and speaker
The 15 Most Common WordPress Mistakes to Avoid http://t.co/iUT5GJWmOD #wordpress #wordpresstips #Blogging #bloggingtips
— Jeff Bullas (@jeffbullas) April 10, 2015
Former executive at Econsultancy, current contributor to iMedia Connection and Marketing Land
Discussing content strategy & metrics w @JulietStott http://t.co/jDNdoj426f
— Rebecca Lieb (@lieblink) April 9, 2015
Founder of the Carter Group; content marketing author and public speaker
Top 10 Tips and Tricks To Learn from the Military http://t.co/bnFNbTeSJF pic.twitter.com/g9OGUhApmD
— Brian Carter (@briancarter) April 10, 2015
Chief Content Officer of Marketing Profs
What's the Secret to Your Marketing Success? Here's what I'd say: https://t.co/2MkDmJjIub (via @Lattice_Engines)
— Ann Handley (@annhandley) April 10, 2015
Content marketing journalist, professor, and public speaker
#1 Best Piece Of Blogging Advice Ever http://t.co/7s0N83ko4w includes charts & examples cc @leeOdden #blogchat
— HeidiCohen - Top Global Marketer (@heidicohen) April 10, 2015
Author and member of Forbes Magazines’ Top 50 “Social Media Power Influencer” list
Should You Publish Your Visuals on #Pinterest or #Instagram? #ContentMarketing http://t.co/tiB4NFYTkc
— Glen Gilmore (@GlenGilmore) April 10, 2015
Chief Marketing Officer at CircuPress and noted content marketing blogger
How Influence Marketing Can Turbocharge Interest in Your Expertise http://t.co/DwHZBzEtXt
— Douglas Karr (@douglaskarr) April 10, 2015
Content and SEO expert with over 30 years of industry experience
It's All Social Now: How Real World Events Affect Your Social Media http://t.co/2Pjn3tXsFU
— Eric Enge (@stonetemple) April 10, 2015
Chief Executive Officer at Social Media Explorer
New from @smexaminer Social Sharing: How to Get More People to Share Your Content http://t.co/pprDP1YqOb
— Nichole Kelly (@Nichole_Kelly) April 11, 2015
Content strategist and expert at The Content Wrangler
https://twitter.com/scottabel/status/586637277222146048
Senior Manager of Content Marketing at LinkedIn Marketing Solutions
My latest....Thought Leader vs. Thought Leadership; Where Should My Business Focus? http://t.co/CIU2a76xIj via @LinkedIn #B2B
— Jason A Miller (@JasonMillerCA) April 7, 2015
Digital marketing strategist, consultant, and contributor to Forbes Magazine
One of my highest shared post on @sejournal - 10 Reasons Why #SmallBusinesses Should Invest More in #ContentMarketing http://t.co/yYCNVgOlFO
— Pratik Dholakiya (@DholakiyaPratik) April 10, 2015
Founder of the Content Marketing Institute
This Week's #Podcast - Like It or Not, Advertising Is Booming http://t.co/mvc4jTeV0y via @cmicontent #ThisOldMarketing
— Joe Pulizzi (@JoePulizzi) April 13, 2015
B2B content marketing strategist, blogger, and teacher
I talk about why content needs to help buyers "DO" something on The Marketing Book Podcast http://t.co/2abCKQVJzO w/ @ArtilleryMarket
— Ardath Albee | B2B Marketing Strategist (@ardath421) April 10, 2015
Founder of Social Media Examiner
Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business http://t.co/f311qi9kIn via @marketo
— Michael A. Stelzner (@Mike_Stelzner) April 10, 2015
Co-founder of Relevance and a contributor to a number of industry news portals, including The Huffington Post and Social Media Today
Downloaded my latest book "The Content Promotion Manifesto" yet? Why not? Here's the link I gave out at #INBOUND14 http://t.co/kZh4Cj2Yxd
— C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt (@ChadPollitt) September 19, 2014
Global Senior Marketing Manager at LinkedIn
When Writing Your First Draft, Don't Be Afraid to Write Like Crap http://t.co/xwEfZjY96B pic.twitter.com/R9FB1QvF0q
— Koka Sexton 👨💻 (@kokasexton) April 11, 2015
Content consultant, freelancer, and professional speaker
How to Know Which Social Channels Are Right for Your Business: http://t.co/svuxxllt9g
Short answer: IT AIN'T EASY! pic.twitter.com/JEbIGTvxH6
— Brian Honigman (@BrianHonigman) April 14, 2015
HootSuite certified filmmaking professor, webcaster, and content writer
Editor-in-Chief at The PR Coach
https://twitter.com/ThePRCoach/status/586614667499479042
Chief Marketing Officer at HubSpot
This week on the #growthshow: @airbnb's engineering manager for growth, Jason Bosinoff http://t.co/FqbMhZtfPv
— Mike Volpe (@mvolpe) April 10, 2015
Industry event blogger and content strategist for Smarter Shift
https://twitter.com/JeniseFryatt/status/586694916945903616
Author of content marketing eBooks, case studies and white papers; founding member of the Savvy B2B Marketing blog
First-Ever Research on B2B Marketing Ideation: Stats, Insights, Data by @kapost http://t.co/n4QRbjYse5 pic.twitter.com/r3BiqaAeJB
— Stephanie Tilton (@StephanieTilton) April 13, 2015
New York Times best-selling author and President of Convince and Convert
5 Reasons You’re Giving Bad Feedback http://t.co/5nYR8ULM6S @chrisgetman
— Jay Baer (@jaybaer) April 11, 2015
Award-winning public relations and B2B marketing communications executive
Why #Content Is Essential for #B2B Product #Marketing http://t.co/6D9YMH6Aim by @b2community
— Wendy Marx (@wendymarx) April 10, 2015
B2B content marketing consultant and Executive Editor at the Content Marketing Institute
Increase content creation without adding to your team! http://t.co/nE7wc9GJ8n @anthonygaenzle
— Michele Linn (@michelelinn) April 1, 2015
Head of Marketing Strategy at Open View Venture; author of multiple books related to content marketing and social media management
You are not marketers or technologists. You are experience makers and managers. It is the only thing that makes you relevant.
— Kyle Lacy (@kyleplacy) April 10, 2015
30. Melissa Harrison
Chief Executive Officer at Allee Creative and noted content marketing speaker
It can be planned and here's how to lessen your load: "How to plan a month of blog content in one week" http://t.co/UjTCsRzvYb
— Melissa Harrison (@MHBossLady) April 8, 2015
B2B marketing consultant and prolific blogger covering SEO, SEM, and web presence optimization
The Most Common Mistake People Make In Calculating ROI https://t.co/gFFQEKDJcm via @HarvardBiz
— Tom Pick | #B2Bmarketing guy (@TomPick) April 10, 2015
Naturally, this list of notable influencers worth following could go on seemingly indefinitely, but with these 31 leading minds helping to guide you along via poignant and useful tweets, they'll help you help your brand skyrocket to prominence in whatever nook of the web you call home.
If you think we missed someone – or you’d like to learn a little more about what it takes to put the content marketing tips and tricks offered up by these influencers to good use – feel free to let us know in the comments below.
